THE LEDE - PRESS KIT
====================

The Lede is a read-later app for iPhone and iPad with a research desk
behind it. It works in two steps: hear the author out, then see what
the sources say.

FACTS
-----
App:                   The Lede, listed on the App Store as
                       "The Lede: Read Later"
Developer:             Charles Klein LLC
Platform:              iPhone and iPad, iOS 26 or later
Categories:            News (primary), Productivity
Price:                 Free to start: ten briefs and two Dig Deepers a
                       month, no account. Membership is $9.99 a month or
                       $99.99 a year, each with a 7-day free trial and 150
                       Dig Deepers a month; subscriptions auto-renew until
                       cancelled.
Availability:          App Store: United States, Australia, Singapore
Release date:          September 14, 2026
App Store link:        https://apps.apple.com/app/id6772315315
Press contact:         charles@theledeapp.com
Website:               https://theledeapp.com
Press kit:             https://theledeapp.com/press

WHAT THE LEDE IS (written to be quoted; use it verbatim or cut it down)
-----------------------------------------------------------------------
The Lede is a read-later app for iPhone and iPad with a research desk
behind it. It works in two steps: hear the author out, then see what
the sources say.

Save anything worth reading, from Safari, any app with a share button,
or by pasting a link. It comes back renamed for what it actually argues
and filed on its beat, with the headline it ran under kept beside it and
a short brief that makes the strongest honest case the piece can make.
Your queue reads like a magazine instead of a pile of open tabs.

Then Dig Deeper sends the desk back out. It reads the reporting and
research around the piece, sets out what others found and where it
lands, and lists every source it wrote from, each link opening the
original. It can get one wrong, so it asks you to check the ones that
matter to you. You're the editor. The Lede is your research desk.

It's built to be read: real typography and a dark mode made for reading
at night.

THE RECEIPT
-----------
The rename is the feature most likely to raise an eyebrow, so here is
what keeps it honest. The desk renames every article by what it actually
argues, and the original headline is preserved right beside the rename,
labeled RAN AS, exactly as it ran. The full article is kept on the
reader's own device and stays readable, quotes stay verbatim, and every
link opens the source. Nothing is swapped behind the reader's back; they
never have to take the desk's word for anything.

The point is to make what an article argues clear, so you can decide
whether it's worth your time at all.

The demonstration that leads the App Store listing: "A glass of red wine
equals an hour at the gym" comes back as "It was run on rats." Dig
Deeper on the same story, the sample that ships in the app, finds the
study's lead author saying it used no red wine.

WHAT'S IN THIS KIT
------------------
film/     the-lede-film.mp4: A short film about The Lede. 80 seconds,
          with sound and no music. Free to use in coverage of The
          Lede, whole or in part, including stills. Please don't change
          its words or drawings, reorder it, or set it to music. Also
          its poster frame (1920 x 1080) and a text file of its words.
iphone/   Five iPhone frames, 1320 x 2868, in App Store listing order,
          plus a contact sheet. Frames 02 to 05 show the app in the
          device.
ipad/     Five iPad frames, 2064 x 2752, in App Store listing order,
          each showing the app in the device, plus a contact sheet.
duo/      Five iPhone Duo App Store frames, in listing order, plus a
          contact sheet. Open frames are 2853 x 2007, closed frames
          1398 x 2034. Each one shows the device itself.
icon/     The app icon at 512 px, light and dark renders, sRGB.
og/       The link-preview card for theledeapp.com, 1200 x 630.

Everything here is free to reproduce in coverage of The Lede, so far
as the rights are ours to grant. Please don't recolor or re-draw the
app icon.

Not affiliated with The Lede Company, Lede AI, or the former New York
Times blog "The Lede." Apple, the Apple logo, iPhone, iPad, iCloud,
and Safari are trademarks of Apple Inc., registered in the U.S. and
other countries and regions. App Store is a service mark of Apple Inc.
IOS is a trademark or registered trademark of Cisco in the U.S. and
other countries and is used under license.
